Latest Entries
How (And Why) Companies Should Make Salespeople Their Biggest Brand Ambassadors
business / sales

How (And Why) Companies Should Make Salespeople Their Biggest Brand Ambassadors

    When Ben Younger wrote and directed Boiler Room, many salespeople rejoiced that a movie had so stylishly perceived exactly how they felt when they went to work everyday. Even the title stirred vivid mental pictures of sweaty call centres where outbound reps exhausted themselves (and their customers) day after day.   There is … Continue reading

3 Key Stats To Keep In Mind This Black Friday
business / email / marketing

3 Key Stats To Keep In Mind This Black Friday

27% of all Black Friday sales in 2014 were attributable to email marketing. (Forbes) What does this mean? Sending an incredible email marketing campaign throughout the holiday season could see your profits skyrocket. And who doesn’t like being able to tell their boss that they saw a spike in sales this year because they engaged with … Continue reading